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Studio reveal film · Savile Row

Alexandra Wood

Year
2026 - A PARALLEL PROJECTS CLIENT
Role
Director & producer

Scope

  • Studio reveal film
  • Expert commentary
  • Brand documentary

A cinematic reveal film documenting the design and build of Alexandra Wood's new studio on Savile Row — the first female tailor on the street.

We followed the transformation from the final design meeting — where the designs and materials were signed off — through to the build itself, capturing the space as it moved from empty shell to finished studio, along with the craftsmanship, decisions, and detail that went into creating a home for Alexandra's work on London's most storied tailoring street.

Layered with expert commentary from Georgia (Parallel Projects), the film frames the studio not as a backdrop but as a statement — a permanent marker of a milestone moment for Savile Row and for women in bespoke tailoring.

The result is a piece of brand media designed to live well beyond launch: a definitive reveal that introduces the studio, anchors the story, and gives clients, press, and collaborators a way to experience the space before they ever step inside.